AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized
| dc.contributor.author | Petko, Stanislav | |
| dc.contributor.author | Петько, Станіслав Михайлович | |
| dc.contributor.author | Vdovichen, Anatolii | |
| dc.contributor.author | Vdovichena, Olha | |
| dc.contributor.author | Koroliuk, Yurii | |
| dc.contributor.author | Losheniuk, Iryna | |
| dc.date.accessioned | 2026-03-19T11:21:43Z | |
| dc.date.available | 2026-03-19T11:21:43Z | |
| dc.date.issued | 2026-03 | |
| dc.description.abstract | This work analyzes the evolution of the digital platform using artificial intelligence in the Ukrainian economy. Particular emphasis is placed on Small and Medium Enterprises (SMEs). For this purpose, a mixed-method approach was adopted. It combined quantitative and qualitative methods. The quantitative prospect was effectuated using a structured survey targeting SME owners, co-founders, operations managers, and heads of marketing, logistics, customer support, and finance. The qualitative part concerned semi-structured interviews with SME decision-makers. The results demonstrated that while artificial intelligence (AI) has significantly improved operational efficiency and digitalization in Ukrainian SMEs, its effectiveness is constrained by financial, technical, and regulatory obstacles. Nonetheless, context-specific drivers of digitalization enable gradual, pragmatic adoption, with measurable benefits emerging even under cautious and uneven integration. The study concludes that AI plays a pragmatic yet limited role in driving digital transformation among Ukrainian SMEs. | |
| dc.identifier.citation | AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized [Electronic resource] / Stanislav Petko, Anatolii Vdovichen, Olha Vdovichena [et al.] // Periodicals of Engineering and Natural Sciences. – Electronic text data. – 2026. – Vol. 14, № 1, March. – P. 201–212. – Mode of access: https://pen.ius.edu.ba/index.php/pen/article/view/1544/1321. – Title from screen. | |
| dc.identifier.doi | https://doi.org/10.21533/pen.v14.i1.1544 | |
| dc.identifier.issn | 2303-4521 | |
| dc.identifier.uri | https://ir.kneu.edu.ua/handle/2010/54030 | |
| dc.language.iso | en | |
| dc.publisher | International University of Sarajevo | |
| dc.subject | Artificial Intelligence | |
| dc.subject | Digital Platforms | |
| dc.subject | Ukrainian SMEs | |
| dc.subject | Business Transformation | |
| dc.title | AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized | |
| dc.title.alternative | Штучний інтелект як рушійна сила розвитку цифрових платформ в українській економіці: фокус на малих та середніх підприємствах | |
| dc.type | Article |