Archetypes in the process of image-making and brandmaking of sporting goods and services

dc.contributor.authorPozdnyshev, Yevhen
dc.contributor.authorПозднишев, Євген В’ячеславович
dc.contributor.authorПозднышев, Евгений Вячеславович
dc.date.accessioned2019-11-07T08:22:47Z
dc.date.available2019-11-07T08:22:47Z
dc.date.issued2013
dc.description.abstractThe author investigates the connection of eight basic archetypes with twenty most popular sports. The role of these archetypes in the image-making and brand-making of the most popular sports has been shown. The purpose of this scientific research is to establish the presence or absence the connection between the concrete archetypes and concrete sports. This problem hasn't been discussed in the scientific literature before.uk
dc.identifier.citationPozdnishev E. Archetypes in the process of image-making and brandmaking of sporting goods and services / Evgeniy Pozdnishev // Journal L´Association 1901 “SEPIKE” / [redaktion: A. Gałkowski et al.]. – Osthofen, Deutschland ; Poitiers, France, 2013. – Ausgabe 3. – P. 211–214.uk
dc.identifier.issn2196-9531
dc.identifier.urihttps://ir.kneu.edu.ua:443/handle/2010/31309
dc.language.isoenuk
dc.publisherL´Association 1901 “SEPIKE”uk
dc.subjectadvertisinguk
dc.subjectarchetypeuk
dc.subjectimageuk
dc.subjectbranduk
dc.subjectsportsuk
dc.subjectsporting goods and servicesuk
dc.titleArchetypes in the process of image-making and brandmaking of sporting goods and servicesuk
dc.typeArticleuk
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