Публічна дипломатія як важливий інструмент зовнішньої політики держави в реаліях глобалізованого світу
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Date
2022
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Center of Modern Pedagogy "Learning Without Boarders"
Abstract
Авторами розглянуто феномен публічної дипломатії, як важливого тренду сучасної зовнішньої політики держави. Досліджено ключові характеристики понять та визначено засоби і методи функціонування публічної дипломатії. Проаналізовано концепції політичної дипломатії, розкрито тенденції громадської дипломатії, можливість її впливу на політичні процеси, роль «м'якої сили» та її співвідношення із громадською дипломатією. Обґрунтовано важливість впровадження практики публічної дипломатії в Україні з метою обстоювання національних інтересів та просування позитивного міжнародного іміджу держави.
We consider the phenomenon of public diplomacy as an important trend of modern foreign policy. Researched key features and concepts defined means and methods of operation of public diplomacy. The analysis of the concept of political diplomacy reveals trends in public diplomacy, the possibility of its influence on political processes, the role of «soft power» and its correlation with public diplomacy. The importance of introducing the practice of public diplomacy in Ukraine to defending national interests and promote the positive image of the state
The paper studies phenomenon of public diplomacy as an important trend of the current foreign policy of the state. Аuthors examines the key characteristics of concepts and the means and methods of functioning of public diplomacy. The concepts of political diplomacy are analyzed, tendencies of public diplomacy are determined, the possibility of its influence on political processes, the role of «soft power» and its relation with public diplomacy. The importance of introducing the practice of public diplomacy in Ukraine in order to defend national interests and promote a positive international image of the state is substantiated.
Аuthors analyzes means and methods of functioning of public diplomacy. The significance of public diplomacy as a practical instrument of policy implementation in the conditions of globalization is revealed. The role of public diplomacy in the system of foreign policy and its influence on international relations and formation of the image of the state are indentified.
Аuthors explores the role and importance of public democracy for Ukraine‟s foreign policy in the conditions of globalization. The theoretical and applied aspects of the development and formation of public diplomacy are generalized, its main mechanisms and forms are summerized. The dimensions and objectives of public diplomacy (lobbying, international relations with the public, the process of promoting the national image) are described.
The understanding of the essence of public diplomacy as a means of communication, in particular from the position of psychology of communication is regarded. The necessity of influence of public diplomacy on public opinion and behavior of the population through non-governmental cooperation is explained. Аuthors argues the necessity of carrying out public diplomacy in the conditions of globalization in the interests of society and the country in general, and not of a separate political group or bureaucratic clan. Public diplomacy is considered an effective tool for advancing political interests. Public diplomacy promotes national interests and provides national security by studying the mood of foreign public opinion.
The need to create a positive image of Ukraine has been updated and it‟s authorities, the population in the context of global world communication. Аuthors emphasizes necessity of creating a nation-wide concept of communication between Ukraine and foreign audiences within the framework of a single system of public diplomacy on the principles of openness and objectivity. Аuthors substantiates the importance of implementing the practice of public diplomacy in Ukraine in order to protect national interests and promote a positive international image of the state.
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Keywords
публічна дипломатія, «м‟яка сила», зовнішньополітична діяльність, національні інтереси, іноземна аудиторія, public diplomacy, «soft power» foreign policy, national interests, foreign audience
Citation
Лисенко Ю. В. Публічна дипломатія як важливий інструмент зовнішньої політики держави в реаліях глобалізованого світу / Лисенко Ю. В., Манелюк Ю. М. // Virtus : scientific journal / [ed. board: Zhurba M. (ed.-in-chief) et al.]. – Montreal, 2020. – Iss. 40, January. – P. 227–231.