The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words

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dc.contributor.authorKozlovska, Larysa
dc.contributor.authorКозловська, Лариса Степанівна
dc.contributor.authorКозловская, Лариса Степановна
dc.contributor.authorTereshchenko, Svitlana
dc.contributor.authorТерещенко, Світлана Іванівна
dc.contributor.authorТерещенко, Светлана Ивановна
dc.contributor.authorMalevych, Lesya
dc.contributor.authorDziuba, Maiia
dc.contributor.authorKrasnopolska, Nataliia
dc.contributor.authorКраснопольська, Наталія Леонідівна
dc.contributor.authorКраснопольская, Наталия Леонидовна
dc.contributor.authorTkachenko, Olena
dc.contributor.authorТкаченко, Олена Вадимівна
dc.contributor.authorТкаченко, Елена Вадимовна
dc.date.accessioned2021-03-22T12:39:55Z
dc.date.available2021-03-22T12:39:55Z
dc.date.issued2020-03-23
dc.description.abstractThe study presents an analysis of the economic segment of contemporary media discourse, which not only reproduces professional information in various genres, but also actively influences the formation of new linguistic trends. One of the most foreground phenomena in the Ukrainian media is to find a permanent balance between national and foreign-language lexical units as an indisputable factor in maintaining the adequate level of linguistic tolerance in a multicultural environment. There are controversial views on the degree of internationalization for the terms that are the main carriers of special information in the economic media texts; such a controversity is based on the attempts to maximize the use of the national linguistic resource and to borrow the instruments that will facilitate effective international scientific communication. The article analyzes the correlation of foreign languages and the specific terms in an economic media text, identifies possible causes of terminological imbalance, and emphasizes on the normative aspect of the foreign language lexemes’ functioning. The analysis of the group questionnaire results makes it possible to predict that terminological tolerance at the level of a media text and a communication participant can be achieved if we take into account substantive, national-cultural, and regulatory factors.uk_UA
dc.identifier.citationThe Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words / Larysa Kozlovska, Svitlana Tereshchenko, Lesya Malevych [et al.] // Advances in Economics, Business and Management Research. – 2020. – Vol. 129: III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020). – P. 127–136.uk_UA
dc.identifier.isbn978-94-6252-933-5
dc.identifier.issn2352-5428
dc.identifier.urihttps://ir.kneu.edu.ua:443/handle/2010/35622
dc.language.isoenuk_UA
dc.publisherAtlantis Pressuk_UA
dc.subjectterminological toleranceuk_UA
dc.subjectborrowed wordsuk_UA
dc.subjectnational termuk_UA
dc.subjectnormativityuk_UA
dc.subjecteconomic media textuk_UA
dc.titleThe Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Wordsuk_UA
dc.typeArticleuk_UA
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