Influence of industry 4.0 on strategies of companies entering the global market of data integration services

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dc.contributor.authorTsyhankova, Tetiana
dc.contributor.authorЦиганкова, Тетяна Михайлівна
dc.contributor.authorЦыганкова, Татьяна Михайловна
dc.contributor.authorYatsenko, Olha
dc.contributor.authorЯценко, Ольга Миколаївна
dc.contributor.authorЯценко, Ольга Николаевна
dc.contributor.authorObolenska, Tetiana
dc.contributor.authorОболенська, Тетяна Євгенівна
dc.contributor.authorОболенская, Татьяна Евгеньевна
dc.contributor.authorHordieieva, Tamara
dc.contributor.authorГордєєва, Тамара Федорівна
dc.contributor.authorГордеева, Тамара Федоровна
dc.contributor.authorOsadchuk, V.
dc.date.accessioned2024-07-10T11:17:10Z
dc.date.available2024-07-10T11:17:10Z
dc.date.issued2023
dc.description.abstractPurpose. To substantiate the theoretical principles and practical recommendations regarding the formation of the strategy of enterprises entering the market of data integration services in the conditions of Industry 4.0. Methodology. Research methods based on the principle of the unity of theory and practice were used in the research process, including: the historical-logical method (to study the evolution of market development and its trends); the analytical-statistical one (to determine the dynamics of market volumes); SWOT-matrix method analysis and DROC-analysis (to study the global market development of data integration services and to determine the company’s development scenarios in the market in the conditions of Industry 4.0); correlation-regression analysis (to study the dependence of marketing costs on net income of IT market leaders); taxonomic analysis (to systematize strategies used by market players under different conditions); qualitative research method (expert interview to analyze the state of the market and identify trends in its development). Findings. The state, conjuncture, key trends and drivers of the development of the data integration services market were comprehensively investigated, and the impact of Industry 4.0 was analyzed. The strategies of the leading players and possible scenarios for the development of companies on the market are determined. Originality. Empirical and theoretical research allowed us to propose directions for the implementation of digital-marketing technologies for enterprises to enter new b2b markets and to substantiate their strategies for entering the market of data integration services; in addition, to take into account the prospects for the development of this market in the post-war development of Ukraine. Practical value. The research results can be helpful to state authorities and researchers, applied in the functional activities of IT enterprises, namely, conclusions regarding the specifics and prospects for the development of the market of data integration services, its drivers, and their development strategies in turbulent times and the Fourth Industrial Revolution, directions for the implementation of technologies digital-marketing for entering new b2b markets, strategies and tactics for entering the data integration services market, in particular, when researching the global data integration services market and developing hybrid entry strategies.
dc.identifier.citationInfluence of industry 4.0 on strategies of companies entering the global market of data integration services / T. Tsygankova, O. Yatsenko, T. Obolenska [et al.] // Науковий вісник Національного гірничого університету. – 2023. – № 2. – С. 141–148.
dc.identifier.doihttps://doi.org/10.33271/nvngu/2023-2/141
dc.identifier.issn2071-2227
dc.identifier.urihttps://ir.kneu.edu.ua/handle/2010/45190
dc.language.isoen
dc.publisherВНЗ «Національний гірничий університет»
dc.subjectglobal service market
dc.subjectinternational trade
dc.subjectIT
dc.subjectdigital marketing
dc.subjectIndustry 4.0
dc.titleInfluence of industry 4.0 on strategies of companies entering the global market of data integration services
dc.typeArticle
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