Understanding strategic communications in modern management
| dc.contributor.author | Kutateladze, Mariam | |
| dc.date.accessioned | 2025-02-17T13:13:06Z | |
| dc.date.available | 2025-02-17T13:13:06Z | |
| dc.date.issued | 2024-05-08 | |
| dc.description.abstract | The importance of strategic communications management is continuously increasing in modern management practices. It's evident that in today's information-rich business environment, effective communication stands out as one of the primary keys to success. The purpose of this article is to clarify the meaning of strategic communications, analyze definitions, and discuss the core principles that are essential for the successful implementation of strategic communications. | |
| dc.identifier.citation | Kutateladze M. Understanding strategic communications in modern management [Електронний ресурс] / Mariam Kutateladze // Стратегічні імперативи сучасного менеджменту : зб. матеріалів VІІ Міжнар. наук.-практ. конф. (8 трав. 2024 р.) / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана ; [орг. ком.: Д. Лук’яненко (голова та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2024. – С. 48–51. – Назва з титул. екрану. | |
| dc.identifier.isbn | 978-966-926-500-5 | |
| dc.identifier.uri | https://ir.kneu.edu.ua/handle/2010/48884 | |
| dc.language.iso | en | |
| dc.publisher | Київський національний економічний університет імені Вадима Гетьмана | |
| dc.subject | strategic communications | |
| dc.subject | communication management | |
| dc.subject | effective communication | |
| dc.title | Understanding strategic communications in modern management | |
| dc.type | Article |