Formation of Competitive Development Strategy of a Company (on the basis of “TOP ACOUSTIC” LLC )
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Date
2023-06-12
Journal Title
Journal ISSN
Volume Title
Publisher
Київський національний економічний університет імені Вадима Гетьмана
Abstract
The research focuses on the Ukrainian construction market and highlights its relevance. A comprehensive market analysis reveals the existence of demand and untapped opportunities for new products.The theoretical portion of the research involves consolidating various sources to define competitive strategy, explore different types of business strategies, and outline the key steps in strategy development.To conduct the market analysis, modern analytical tools such as statistical information processing, financial analysis, industry trends analysis, PEST- and SWOT-analysis, and competitors' analysis were employed.
The research compares and describes different business development options. Additionally, two business development projects are proposed and justified. These proposals are realistic and can be feasibly implemented within the company.
Description
Keywords
development strategy, competitive strategy, competitive advantage, building materials market, construction services
Citation
Kostyliev O. Formation of Competitive Development Strategy of a Company (on the basis of “TOP ACOUSTIC” LLC ) : mahister. dyplom. robota : 073, Management / Oleksandr Kostyliev ; acad. supervisor Yeliena Prokhorova ; Kyiv Nat. Econ. Univ. named after Vadym Hetman, Educational and scientific institute of business education named after Anatolii Poruchnyk dep. of intern. management – Kyiv, 2023. – 97 p.