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Pricing method impact on a company performance effectiveness
(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2020-04) Hrigolaia, Nino; Alania, Marine
Based on the example of the Georgian company “Chirifruit” there is illustrated the positive impact of extra pricing method on the effectiveness of the Company's operations. This aspect discusses the main trends in the pricing policy of the Georgian company “Chirifruit”, as well as the effectiveness of the pricing method used by the company. The paper concludes that this method of pricing is very popular for small and medium-sized enterprises in Georgia due to its simplicity and affordability, one of which is “Chirifruit”. As it is easy to implement, it is also easy for the buyer to understand, it has a positive effect on production volume and what is more, it determines the effective performance of the company.