2023 рік
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Item A systematic review and database of known CpG methylation sites(Київський національний економічний університет імені Вадима Гетьмана, 2023-04) Krolevets, Mykhailo; Cate, Vincent; Prochaska, Jürgen; Schulz, Andreas; Rapp, Steffen; Tenzer, Stefan; Andrade-Navarro, Miguel; Horvath, Steve; Niehrs, Christof; Wild, PhilippItem About new methodology on labour force survey in Georgia(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Charekishvili, LiaLabour force statistics methodology is very important in the world. Throw the statistics methodology there is carried out statistical surveys da calculated important date on Employment and unemployment. What kind of changes is in methodology and its influence on indicators, which characterized the main indicators of development economics. Combining studies with employment is a dilemma that has existed for a while. However, there hasn't been a consensus on whether the problem should be approached as a contemporary phenomenon that needs to be reported or a challenge that must be resolved until now. Child labor is a big social problem which needs to be solved, and it's necessary to involve parents, teachers and society also. Until 2020, labour force statistics were produced based on the standards proposed by the International Labour Organization (ILO), adopted at the 13th International Conference of Labour Statisticians. Since 2020, Geostat launched new standards and guidelines adopted at the 19th and 20th International Conference of Labour Statisticians. Based on the new standards ILO self-employed persons who are not market-oriented and produce agricultural products mainly for their own consumption will no longer be considered as self-employed. In 2022, the share of hired employees was 67.9 percent among employed persons, which is 0.3 percentage points lower than the previous year. In 2022 the unemployment rate in Georgia decreased by 3.4 percentage points compared to 2021 and amounted to 17.3 percent. In 2021 the adjusted hourly gender pay gap equaled 15.7%. The same indicator calculated at the monthly level equaled 21.4%. Compared to the previous year, the hourly gender pay gap decreased by 0.2 percentage points, while the monthly gender pay gap remained unchanged. According to the economic activity, the highest hourly gender pay gap was observed in the Industry sector and equaled 30.6%. This indicator in the Service sector equaled 14.1%, while in Agriculture it was 9.3%. In the Construction sector, the adjusted gender pay gap is negative and equaled -4.6%, this means that men's average hourly wages are lower than women's.Item Actual aspects, main trends and challenges of digitalization of insurance companies to increase the efficiency of managing their business processes(Київський національний економічний університет імені Вадима Гетьмана, 2023-03-23) Prystupa, L.Item Behavioral microinsurance: applying prospect theory(Київський національний економічний університет імені Вадима Гетьмана, 2023-03-23) Shirinyan, Lada; Shirinyan, AramItem Benefıts and advantages of ınteractıve marketıng ın the post-pandemıc era(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Mammadov, SaqibItem Branding of tourist destinations as a type of territorial branding(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Mustafayeva, SamiraItem Characterization of the main types of digital marketing(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Azizli, NurlanWith the recent revival of e-commerce in the world, digital marketing activities have become an important topic. With the expansion of the e-commerce market, the foundation for the development of e-commerce and online marketing activities is also being created. With the rapid growth of Internet users, the ease of access to the internet and the rapid growth of e-commerce with each passing day, firms face difficulties in finding qualified professionals who can manage these budgets, despite the fact that the funds allocated by firms to digital marketing activities are increasing every day. In modern times, for the management of various online marketing channels, it is necessary to know what these channels are and to dominate the characteristics of each channel. Online exchange of products and services through marketing channels has recently become more relevant, and firms have already begun to pursue an active marketing policy in this area. In this regard, the subject of the study is devoted to one of the urgent issues of the modern market economy – the problems of development prospects of digital marketing.Item Circular economy performance evaluation: metrics and challenges(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Baiashvili, BekaThis paper analyzes circular economy key performance indicators (KPIs) from the OECD's Inventory of Circular Economy Indicators. It examines the inventory, categorizing 474 indicators across the environment, governance, economy, infrastructure, technology, and social categories. The analysis provides insights into the current state of circular measurement frameworks. Findings show that environmental and waste indicators are well-developed, while economic and sector-specific metrics require expansion. The paper discusses implications for improving circular indicators through greater standardization, developing economic and forward-looking metrics, and increased collaboration.Item Cluster approach for circular economy(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Gagnidze, InezaClusters have been actively discussed for several decades. Many scientists noted that clusters would disappear after successful operation. The covid pandemic and the uncertain future have somewhat hindered many areas of research, including cluster studies. The author tries to bring arguments to justify the special role of clusters for the formation of circular economy.Item Consumer economic foundations of sustainable consumption(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Ludin, Daniela; Wellbrock, WanjaThis article explores the economic foundations of sustainable consumption, including its definition, measurement, and consumer segmentation. It highlights the importance of government consumer policies in addressing information deficits and promoting sustainable consumption. A comprehensive sustainable consumer policy should include consumer protection, education, and information. Consumer information plays a crucial role in enlightening consumers about sustainable products and services, with a focus on labels and certifications initiated by NGOs.Item Cultural influence on consumer perception of corporate brand identity(Київський національний економічний університет імені Вадима Гетьмана, 2023) Volokhova, A.Item Cутність та принципи організації ризик-менеджменту в банках(Київський національний економічний університет імені Вадима Гетьмана, 2023-03-23) Третяк, Д. Д.Item Determining the dynamics of the central bank of russia’s reserves as a source for the recovery of the Ukrainian economy(Київський національний економічний університет імені Вадима Гетьмана, 2023-03) Lisovska, L.; Sydorovych, Y.The study focuses on the problems of determining the structure and size of reserves of the cetral bank of Russia. The author analyses the changes in the quantitative and qualitative parameters of the reserves that occurred after 24 February 2022 following the imposition.Item Development of agricultural sector in terms of the digital economy(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Lazariashvili, TamarAgricultural sector in Georgia has significant entrepreneurial and innovative potential. It is advisable to utilize this potential in the process of economic and technological development of the country. The present paper analyzes the influence of the digital economy on the development of the agricultural sector, identifies the challenges in the agricultural sector, and suggests the forms and mechanisms for innovative support. The paper ends with the conclusions on the feasibility of introducing digital technologies in the agricultural sector; in addition, some recommendations are given.Item Development trends of digital marketing worldwide(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Abbasova-Zeynalova, NuranaItem Digital business transformation: IT trends in commercial activities(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-03) Zhuk, Olena; Tsivka, VladaThe company's priority area of activity today is digital transformation. Digitization of business processes and enterprises is currently a prerequisite to remain competitive in the market. Creating a digital business culture is a fundamental basis for its operation and growth in the future. The work is devoted to present the key IT trends that affect modern business and provides successful examples of digitalization in Ukraine and the world. Пріоритетним напрямком діяльності компанії сьогодні є цифрова трансформація. Цифровізація бізнес-процесів і підприємств наразі є обов‘язковою умовою, щоб залишатися конкурентоспроможними на ринку. Створення цифрової культури бізнесу є фундаментальною основою для його функціонування та зростання в майбутньому. Представлено ключові ІТ-тренди, які впливають на сучасний бізнес, і наводить успішні приклади впровадження цифрових технологій в Україні і світі.Item Digital технології моніторингу цін у маркетинговій діяльності підприємства(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Боднар, ОльгаItem Digital-маркетинг як технологія просування продукції(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Писаренко, НадіяItem Digital-технології як перспектива розвитку туристичної діяльності в Україні(Київський національний економічний університет імені Вадима Гетьмана, 2023-10-20) Добрянська, Наталя; Саленко, ЛадаItem Digital-інновації в обліку, аналізі, аудиті та оподаткуванні(Київський національний економічний університет імені Вадима Гетьмана, 2023-12-08) Щирський, Ярослав Олегович; Кришталь, Галина Олександрівна