Реалізація концепції корпоративної соціальної відповідальності: суспільні та бізнесові зиски
Date
2017
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ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана»
Abstract
У статті досліджено концепцію корпоративної соціальної відповідальності, її прояви, домінанти, особливості розвитку. Визначено її вплив на збалансований суспільний розвиток і забезпечення конкурентоспроможності бізнес-процесів.
The authors have suggested that the traditional methods of achieving competitive advantages, such as, for example, pricing or quality of goods and services require the addition of new substances, which are basically "social components" and generate presence in corporate ethical behavior. As one of the most effective ways to achieve the above named purposes they define modern CSR, which is the core values of business participation in solving social, environmental and economic problems, harmonizing social relations to form the basic principles of sustainable social development. The research confirms the fact that the environmental and social activities of business organizations significantly affect their reputation, creates a progressive employer brand, reduce financial risk, and improve relationships with stakeholders. Successful practices in social responsibility contribute to attracting additional investments, since any portfolio investors deciding to buy shares of a company at the entire spectrum of risks, bring in its stock analysis of economic, environmental and social performance. Sustainable business organizations closely associate with social welfare and balanced development of society. In modern conditions the society is not only interested in the final results of business, but also covers interest on what processes the company uses since the industrial activity such as natural resources are expended as use of labor, the company influences the development of the territory in its presence.
В статье исследуется концепция корпоративной социальной ответственности, ее проявления, доминанты, особенности развития. Определяется ее влияние на сбалансированное общественное развитие и обеспечение конкурентоспособности бизнес-процессов.
The authors have suggested that the traditional methods of achieving competitive advantages, such as, for example, pricing or quality of goods and services require the addition of new substances, which are basically "social components" and generate presence in corporate ethical behavior. As one of the most effective ways to achieve the above named purposes they define modern CSR, which is the core values of business participation in solving social, environmental and economic problems, harmonizing social relations to form the basic principles of sustainable social development. The research confirms the fact that the environmental and social activities of business organizations significantly affect their reputation, creates a progressive employer brand, reduce financial risk, and improve relationships with stakeholders. Successful practices in social responsibility contribute to attracting additional investments, since any portfolio investors deciding to buy shares of a company at the entire spectrum of risks, bring in its stock analysis of economic, environmental and social performance. Sustainable business organizations closely associate with social welfare and balanced development of society. In modern conditions the society is not only interested in the final results of business, but also covers interest on what processes the company uses since the industrial activity such as natural resources are expended as use of labor, the company influences the development of the territory in its presence.
В статье исследуется концепция корпоративной социальной ответственности, ее проявления, доминанты, особенности развития. Определяется ее влияние на сбалансированное общественное развитие и обеспечение конкурентоспособности бизнес-процессов.
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Citation
Кицак Т. Г. Реалізація концепції корпоративної соціальної відповідальності: суспільні та бізнесові зиски / Т. Г. Кицак, І. Ф. Коваленко, С. М. Колотуха // Соціально-трудові відносини: теорія і практика : зб. наук. пр. / М-во освіти і науки України ; ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; Ін-т соц.-труд. відносин ; редкол.: А. М. Колот (голова) [та ін.]. – Київ : КНЕУ, 2017. – № 1. – С. 182–188.