Marketing Innovations Management in the Context of Integrated Enterprise Development
Loading...
Date
2020-05
Journal Title
Journal ISSN
Volume Title
Publisher
IAEME Publication
Abstract
The main purpose of the research is development of the effective management
mechanism of marketing innovations in order to increase the enterprise development
effectiveness. For this research, 15 Ukrainian enterprises of light industry, for which a
development trajectory was built on the basis of the dynamic integration function,
were selected. The article forms the mechanism of marketing innovations effective
management. The main trends in the development of marketing innovations in Ukraine
emphasized, which confirm the need for development of marketing innovations
management in order to strengthen the position of the enterprise and meet the needs of
consumers, the conquest of new market segments, increase the level of competitiveness
and performance of domestic companies.
Description
Keywords
competitiveness, efficiency, enterprise management, innovation management, integrated development, marketing innovation
Citation
Marketing Innovations Management in the Context of Integrated Enterprise Development / Boichenko Kateryna S., Shvydanenko Genefa A., Besarab Svitlana A. [et al.] // International Journal of Management. – 2020. – Vol. 11, Iss. 5, May. – P. 126–137.