Marketing Innovations Management in the Context of Integrated Enterprise Development

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dc.contributor.authorBoichenko, Kateryna
dc.contributor.authorБойченко, Катерина Степанівна
dc.contributor.authorБойченко, Екатерина Степановна
dc.contributor.authorShvydanenko, Henefa
dc.contributor.authorШвиданенко, Генефа Олександрівна
dc.contributor.authorШвиданенко, Генефа Александровна
dc.contributor.authorBesarab, Svitlana
dc.contributor.authorБесараб, Світлана Олексіївна
dc.contributor.authorБесараб, Светлана Алексеевна
dc.contributor.authorShvydka, Oksana
dc.contributor.authorШвидка, Оксана Полікарпівна
dc.contributor.authorШвыдка, Оксана Поликарповна
dc.contributor.authorKyryliuk, Oksana
dc.contributor.authorКирилюк, Оксана Василівна
dc.contributor.authorКирилюк, Оксана Васильевна
dc.date.accessioned2021-02-16T11:51:15Z
dc.date.available2021-02-16T11:51:15Z
dc.date.issued2020-05
dc.description.abstractThe main purpose of the research is development of the effective management mechanism of marketing innovations in order to increase the enterprise development effectiveness. For this research, 15 Ukrainian enterprises of light industry, for which a development trajectory was built on the basis of the dynamic integration function, were selected. The article forms the mechanism of marketing innovations effective management. The main trends in the development of marketing innovations in Ukraine emphasized, which confirm the need for development of marketing innovations management in order to strengthen the position of the enterprise and meet the needs of consumers, the conquest of new market segments, increase the level of competitiveness and performance of domestic companies.uk_UA
dc.identifier.citationMarketing Innovations Management in the Context of Integrated Enterprise Development / Boichenko Kateryna S., Shvydanenko Genefa A., Besarab Svitlana A. [et al.] // International Journal of Management. – 2020. – Vol. 11, Iss. 5, May. – P. 126–137.uk_UA
dc.identifier.issn0976-6502
dc.identifier.urihttps://ir.kneu.edu.ua:443/handle/2010/35412
dc.language.isoenuk_UA
dc.publisherIAEME Publicationuk_UA
dc.subjectcompetitivenessuk_UA
dc.subjectefficiencyuk_UA
dc.subjectenterprise managementuk_UA
dc.subjectinnovation managementuk_UA
dc.subjectintegrated developmentuk_UA
dc.subjectmarketing innovationuk_UA
dc.titleMarketing Innovations Management in the Context of Integrated Enterprise Developmentuk_UA
dc.typeArticleuk_UA
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