Modeling the function of advertising reviews from media ads on the YouTube channel
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Date
2019-08
Journal Title
Journal ISSN
Volume Title
Publisher
LLC CPC Business Perspectives
Abstract
The use of display advertising enables companies to reach target audience and show
them your ads on specific sites, which increases sales. In particular, YouTube video
ads can reach a wide audience and attract many customers. One of the most important
issues in the development of display advertising is the analysis and modeling of advertising
reviews from media advertisements and practical tools with the aim of taking
synergistic effects of advertising reviews. The purpose of the paper is to research the
synergistic effects of advertising reviews in the system of successive advertising display.
The study used a statistical analysis of empirical data, in particular statistics of annotations
of video clips demonstration; viewing a video clip, and also approaching ad rotation
time series using the Fourier series. The synergistic effects of advertising reviews
in the system of successive advertising display are revealed. The approximation of time
series of advertising reviews in the synergistic system of successive advertising display
is presented. The analytical periodic function of advertising reviews, which takes into
account manifestation of the short-term current effect of video advertising messages,
is developed. The functions of advertising reviews in the Fourier series are presented,
which allows to simulate video advertising messages as a reaction in the form of revision
annotations in media advertising.
Description
Keywords
YouTube, In-Stream, In-Display, advertising reviews, synergistic effects, Fourier series
Citation
Bludova T. Modeling the function of advertising reviews from media ads on the YouTube channel / Tetiana Bludova, Andrii Chuzhykov, Kateryna Leshchenko // Innovative Marketing. – 2019. – Vol. 15, Iss. 3. – P. 26–41.