Modeling the function of advertising reviews from media ads on the YouTube channel

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dc.contributor.authorBludova, Tetiana
dc.contributor.authorБлудова, Тетяна Володимирівна
dc.contributor.authorБлудова, Татьяна Владимировна
dc.contributor.authorChuzhykov, Andrii Victorovych
dc.contributor.authorЧужиков, Андрій Вікторович
dc.contributor.authorЧужиков, Андрей Викторович
dc.contributor.authorLeshchenko, Kateryna
dc.contributor.authorЛещенко, Катерина Андріївна
dc.contributor.authorЛещенко, Екатерина Андреевна
dc.date.accessioned2020-01-20T13:18:02Z
dc.date.available2020-01-20T13:18:02Z
dc.date.issued2019-08
dc.description.abstractThe use of display advertising enables companies to reach target audience and show them your ads on specific sites, which increases sales. In particular, YouTube video ads can reach a wide audience and attract many customers. One of the most important issues in the development of display advertising is the analysis and modeling of advertising reviews from media advertisements and practical tools with the aim of taking synergistic effects of advertising reviews. The purpose of the paper is to research the synergistic effects of advertising reviews in the system of successive advertising display. The study used a statistical analysis of empirical data, in particular statistics of annotations of video clips demonstration; viewing a video clip, and also approaching ad rotation time series using the Fourier series. The synergistic effects of advertising reviews in the system of successive advertising display are revealed. The approximation of time series of advertising reviews in the synergistic system of successive advertising display is presented. The analytical periodic function of advertising reviews, which takes into account manifestation of the short-term current effect of video advertising messages, is developed. The functions of advertising reviews in the Fourier series are presented, which allows to simulate video advertising messages as a reaction in the form of revision annotations in media advertising.uk_UA
dc.identifier.citationBludova T. Modeling the function of advertising reviews from media ads on the YouTube channel / Tetiana Bludova, Andrii Chuzhykov, Kateryna Leshchenko // Innovative Marketing. – 2019. – Vol. 15, Iss. 3. – P. 26–41.uk_UA
dc.identifier.issn1814-2427
dc.identifier.urihttps://ir.kneu.edu.ua:443/handle/2010/32007
dc.language.isoenuk_UA
dc.publisherLLC CPC Business Perspectivesuk_UA
dc.subjectYouTubeuk_UA
dc.subjectIn-Streamuk_UA
dc.subjectIn-Displayuk_UA
dc.subjectadvertising reviewsuk_UA
dc.subjectsynergistic effectsuk_UA
dc.subjectFourier seriesuk_UA
dc.titleModeling the function of advertising reviews from media ads on the YouTube channeluk_UA
dc.typeArticleuk_UA
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