2024 рік
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Item A start-up initiative to create inclusive technological solutions to the challenges of modern business(Київський національний економічний університет імені Вадима Гетьмана, 2024) Kulyk, Mariia; Slobodianik, AnastasiiaAnalysing the problems of society in Ukraine, there are problems of interaction with people with disabilities. This is due to the lack of personal experience of communicating with this category of the population and insufficient accessibility for people with disabilities. At the same time, despite the creation of various areas of activity of charitable foundations for the restoration and further functioning of persons with disabilities affected by the war, the issue of creating adaptive technological solutions remains relevant today. The use of technological innovations, as well as start-up initiatives, can help to address this issue. Inclusive technological solutions can People with hearing impairment/s peech impairment A mobile application with a sign language reader encoded in it Converting information from gestures Scanned gestures become text and audio ensure equal access to information, opportunities and services for all people, regardless of their physical or mental disabilities, and their subsequent employment and equal functioning in society.Item Adapting to change: navigating the future of work through workforce ecosystems(Київський національний економічний університет імені Вадима Гетьмана, 2024-04) Shevchenko, AnnaItem ADR cargo handling concept, prospectives and challanges(Київський національний економічний університет імені Вадима Гетьмана, 2024-11-01) Гончарук, Анастасія; Cмерічевська, СвітланаADR (Acceptance, Release, and Delivery) cargo handling involves essential logistics processes to receive, store, and distribute cargo accurately and efficiently. Streamlined ADR handling reduces errors, saves time, and improves service quality by following strict protocols and leveraging modern technologies. This study examines the impact of optimized ADR cargo handling on operational efficiency and customer satisfaction in logistics companies. ADR (Прийом, Випуск і Доставка) обробка вантажів включає ключові логістичні процеси для точного та ефективного прийому, зберігання та розподілу вантажів. Оптимізована обробка ADR зменшує кількість помилок, заощаджує час і покращує якість обслуговування завдяки дотриманню чітких протоколів і використанню сучасних технологій. Це дослідження аналізує вплив оптимізованої обробки ADR вантажів на операційну ефективність і задоволеність клієнтів у логістичних компаніях.Item Alliance leaders should lead their alliances – a research based opinion on the us role in supporting Ukraine’s defence against Russia(Київський національний економічний університет імені Вадима Гетьмана, 2024-04-24) Callahan, JohnItem Analysis of pjsc “Kyivstar” competitiveness in the Ukrainian mobile market(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Syaska, OlenaThe article describes the activities of PJSC “Kyivstar”, identifies the main competitors of the enterprise in the Ukrainian mobile market. A comparative analysis of the three largest companies in the Ukrainian telecommunications market is carried out: PJSC "Kyivstar", PJSC "VF Ukraine" and LLC "Lifecell".Item Artificial intelligence and higher education challenges: scientific research emphasis(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Papachashvili, NinoThe paper presents the results of the analysis of scientific articles published on the Scopus database. The challenges arising in the higher education system due to the development of artificial intelligence are identified in the results of scientific research; the summary is given in the form of a SWOT analysis; the focuses of further research are determined; and recommendations are offered. Artificial intelligence is revealed to be an important enabling mechanism for expanding teaching and learning opportunities, administering the educational process, and enhancing research potential. Higher education institutions can harness the transformative potential of artificial intelligence by using it responsibly and effectively. It is critical to address ethical issues, reduce the potential for the digital divide, and prioritize human-centered learning experiences.Item Artificial intelligence's impact on the tourism development(Київський національний економічний університет імені Вадима Гетьмана, 2024-10) Honcharenko, Olena; Shchurova, EmiliiaThe article considers the impact of artificial intelligence on the transformation of the tourism sector by optimizing the operations of tourism enterprises and improving customer experience. The process of providing tourist services after the introduction of chatbots, automated translators and data collection systems, which ensures efficiency, personalization and safety of travel, is investigated. The author identifies such threats from the integration of AI in the tourism sector as problems with data privacy and job losses, which requires a balanced approach to cybersecurity.Item Basic aspects of management psychology(Київський національний економічний університет імені Вадима Гетьмана, 2024-04) Gogiashvili, TeonaThe article analyzed psychological aspects in economic science. Some psychological issues related to the activities of managers are discussed, namely: the origin of the psychological direction in the economy; industry issues; Personal qualities of a modern leader, their evaluation criteria; Various methods based on psychological techniques that managers use for successful work.Item Benefits and challenges of European integration for Ukrainian business(Київський національний економічний університет імені Вадима Гетьмана, 2024-10) Honcharenko, Olena; Khymenko, AnastasiiaThe advantages and challenges of European integration for Ukrainian business are considered. The need for Ukrainian business to enter new markets and technological development is emphasized. Difficulties of adaptation of Ukrainian business to European standards and increased competition are revealed.Item Business ecosystems and principles of sustainable development: from terminological coincidences to harmonization of concepts(Київський національний економічний університет імені Вадима Гетьмана, 2024-04) Omelchuk, D.Item CBDC – essence, advantages, disadvantages, and feasibility of implementation(«ФОП Середняк Т. К.», 2024-04) Zadvornykh, S.Item Challenges of tax regulation in the gig economy(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Grigolaia, NinoThe article analyzes the phenomenon of self-employment in the gig economy and discusses the challenges of self-employment tax regulation. Businesses operating with digital platforms (applications) - the gig economy, increase the differentiation of incomes, which necessarily creates the need for adaptation of income tax taxation. The main problems faced by the tax authorities in the process of taxation of the self-employed are highlighted. The result of the research is to create recommendations for simplifying the tax regulation of incomes received from this form of work. It is concluded that the tax systems should be reformed in such a way that the self-employed are not overly stimulated in terms of tax evasion, as this threatens budget revenues and the social protection of the population.Item Challenges with influencers in marketing campaigns on socialnetworks(Київський національний економічний університет імені Вадима Гетьмана, 2024-11-01) Girchenko, Tetiana; Kaidashova, TetianaInfluencer marketing has become an increasingly popular marketing strategy in recent years, particularly in the realm of social network marketing. This article aims to explore the significance of influencer marketing in this context, including its benefits, challenges, and strategies for success. Маркетинг із впливовим фактором останнім часом стає все більш популярною маркетинговою стратегією, особливо в сфері маркетингу соціальних мереж. Ця стаття має на меті вивчити значення маркетингу впливових осіб у цьому контексті, включаючи його переваги, проблеми та стратегії успіху.Item Circular economy business models: a brief literature review(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Gagnidze, InezaThe introduction of circular economy business models is connected with the big changes. The effectiveness of transformation will depend on the introduction of appropriate technologies, education, etc. The author presents the interconnection of Sustainability and the Circular Economy Business Models in a three-dimensional plane.Item Compliance – a competitive advantage for Ukrainian business in a process of European integration(Київський національний економічний університет імені Вадима Гетьмана, 2024-10) Babich, OleksandrIn recent years Compliance became more and more important for businesses globally. Ukraine is not an exception, especially considering the started process of EU integration – new markets and business opportunities will impose more regulations, restrictions and hence – risks. That’s why Ukrainian companies should consider implementing compliance functions in their organizational structures as soon ass possible, to make it their advantage on European markets.Item Cryptocurrency as an investment object(«ФОП Середняк Т. К.», 2024-04-16) Bohashko, O.Item Customization of business processes in electronic trade(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Zhukovska, Valentyna; Klymanskyi, VadimThe article explores the growing role and directions of customization of e-commerce business processes in the modern digital landscape. This is a description of the use of artificial intelligence and blockchain technology in the management of business processes in companies. Attention is focused on the personalization of the company's interaction with customers through various channels. Key areas and risks of customizing business processes in e-commerce are identified.Item Cучасні виклики повсякденної комунікації в громадах(Київський національний економічний університет імені Вадима Гетьмана, 2024-03-29) Попович, А. М.Item Digital era and peculiarities of gig economy(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Mikiashvili, Nino; Lapachi, AnaDigital transformation has no historical parallel in its global scale and pace of development. The evolution of techniques and technologies has led mankind to the creation of personal computers, mobile phones, and artificial intelligence. There is hardly any area untouched by the changes, affecting both business and informal relationships. Digital technologies impact various aspects, including the labor market, where the workforce periodically needs to acquire new knowledge and skills. Frequent and profound changes necessitate adjustments in production, consumption, exchange, distribution, thinking, behavior, and more. The format of labor relations is also shifting, with online employment, temporary, partial, and short-term remote labor activity, collectively known as the "gig economy" in modern theory and practice, gaining increasing promin ence alongside traditional models. The article outlines the significance of digital advancements in addressing employment challenges, particularly for countries with significant emigration and youth unemployment issues. The paper delves into the features of the gig economy, its pros and cons, distribution areas, and perspectives. Through the gig economy, both individuals and countries can enhance their competitiveness and improve their standard of living.Item Digitalization and transformation of education: analysis of problematic issues(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Bobro, NataliaThe article analyzes the problematic issues of digitalization and transformation of education. It is established that today digital transformation is the use of digital technologies as a tool for reengineering business processes in higher education institutions. The main problematic aspects of the digitalization of education include the problem of adopting innovations, increasing the additional workload of teachers, shifting the vector of pedagogical work, and digital inequality.