AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized
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Date
2026-03
Journal Title
Journal ISSN
Volume Title
Publisher
International University of Sarajevo
Abstract
This work analyzes the evolution of the digital platform using artificial intelligence in the Ukrainian economy. Particular emphasis is placed on Small and Medium Enterprises (SMEs). For this purpose, a mixed-method approach was adopted. It combined quantitative and qualitative methods. The quantitative prospect was effectuated using a structured survey targeting SME owners, co-founders, operations managers, and heads of marketing, logistics, customer support, and finance. The qualitative part concerned semi-structured interviews with SME decision-makers. The results demonstrated that while artificial intelligence (AI) has significantly improved operational efficiency and digitalization in Ukrainian SMEs, its effectiveness is constrained by financial, technical, and regulatory obstacles. Nonetheless, context-specific drivers of digitalization enable gradual, pragmatic adoption, with measurable benefits emerging even under cautious and uneven integration. The study concludes that AI plays a pragmatic yet limited role in driving digital transformation among Ukrainian SMEs.
Description
Keywords
Artificial Intelligence, Digital Platforms, Ukrainian SMEs, Business Transformation
Citation
AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized [Electronic resource] / Stanislav Petko, Anatolii Vdovichen, Olha Vdovichena [et al.] // Periodicals of Engineering and Natural Sciences. – Electronic text data. – 2026. – Vol. 14, № 1, March. – P. 201–212. – Mode of access: https://pen.ius.edu.ba/index.php/pen/article/view/1544/1321. – Title from screen.