Benchmarking as a type of marketing research: world experience
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Date
2024-12
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University of Economics and Humanities
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Fedorchenko A. V. Benchmarking as a type of marketing research: world experience / Fedorchenko A. V., Yevtushenko N. O. // Marketing of innovations. Innovations in marketing : materials of the International Scientific Internet Conference (December, 2024) / University of Economics and Humanities Bielsko-Biala, Poland ; [ed. in chief: S. Illiashenko]. – Bielsko-Biala : WSEH, 2024. – P. 28–31.