Кафедра мiжнародного менеджменту

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AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized
(International University of Sarajevo, 2026-03) Petko, Stanislav; Петько, Станіслав Михайлович; Vdovichen, Anatolii; Vdovichena, Olha; Koroliuk, Yurii; Losheniuk, Iryna
This work analyzes the evolution of the digital platform using artificial intelligence in the Ukrainian economy. Particular emphasis is placed on Small and Medium Enterprises (SMEs). For this purpose, a mixed-method approach was adopted. It combined quantitative and qualitative methods. The quantitative prospect was effectuated using a structured survey targeting SME owners, co-founders, operations managers, and heads of marketing, logistics, customer support, and finance. The qualitative part concerned semi-structured interviews with SME decision-makers. The results demonstrated that while artificial intelligence (AI) has significantly improved operational efficiency and digitalization in Ukrainian SMEs, its effectiveness is constrained by financial, technical, and regulatory obstacles. Nonetheless, context-specific drivers of digitalization enable gradual, pragmatic adoption, with measurable benefits emerging even under cautious and uneven integration. The study concludes that AI plays a pragmatic yet limited role in driving digital transformation among Ukrainian SMEs.
Analysis of the use of blockchain technologies and smart contracts to automate management processes and ensure sustainability
(Buenos Aires, 2024) Bannikov, Valentyn; Petko, Stanislav; Петько, Станіслав Михайлович; Semenov, Oleksandr; Zhurba, Oleksandr; Lohinova, Kateryna
Introduction: this paper discusses and analyzes how blockchain technologies and smart contracts apply to automate assurance management processes with sustainability using a perspective model. The increase in demand for systems that are clear and secure in the automation of management processes calls for innovations such as blockchain and smart contracts. Objective: the objectives of the article are to identify the status of blockchain and smart contract adoption in many management processes; to consider the effect these technologies have on the efficiency, transparency, and sustainability of management operations. Methodology: we used regression and Markov analysis simulations to analyze the impacts of blockchain technologies on the management processes. The case study data were used to predict the long-term sustainability impacts, and simulations were carried out. Results: the regression established a positive but substantial effect of the adoption of blockchain technologies on the efficiency of management processes. 75 % of the efficiency score varies with the level of blockchain adoption. Simulations done using the Markov chain also showed that under the highest level of blockchain adoption, there is an effectivity of 90 percent where management processes would have improved and be efficient for the remaining ten years. The simulations also attested that partial adoption still offered a 70 % probability of sustained improvements. Conclusions: this paper provides strong evidence through regression analysis and Markov simulations showing the influence of these technologies. The ability of organizations to focus on innovative solutions toward sustainable management results is therefore realized. Introducción: este artículo discute y analiza cómo las tecnologías blockchain y los contratos inteligentes se aplican para automatizar los procesos de gestión de aseguramiento con sostenibilidad utilizando un modelo de perspectiva. El aumento de la demanda de sistemas que sean claros y seguros en la automatización de los procesos de gestión exige innovaciones como blockchain y los contratos inteligentes. Objetivo: los objetivos del artículo son identificar el estado de blockchain y la adopción de contratos inteligentes en muchos procesos de gestión; considerar el efecto que estas tecnologías tienen en la eficiencia, transparencia y sostenibilidad de las operaciones de gestión. Metodología: utilizamos simulaciones de regresión y análisis de Markov para analizar los impactos de las tecnologías blockchain en los procesos de gestión. Se utilizaron los datos del estudio de caso para predecir los impactos de sostenibilidad a largo plazo y se realizaron simulaciones. Resultados: la regresión estableció un efecto positivo pero sustancial de la adopción de tecnologías blockchain en la eficiencia de los procesos de gestión. El 75 % de la puntuación de eficiencia varía con el nivel de adopción de blockchain. Las simulaciones realizadas mediante la cadena de Markov también mostraron que, en el nivel más alto de adopción de blockchain, existe una eficacia del 90 % en la que los procesos de gestión habrían mejorado y serían eficientes durante los diez años restantes. Las simulaciones también atestiguaron que la adopción parcial seguía ofreciendo una probabilidad del 70 % de mejoras sostenidas. Conclusiones: este trabajo aporta pruebas sólidas mediante análisis de regresión y simulaciones de Markov que demuestran la influencia de estas tecnologías. Por lo tanto, se pone de manifiesto la capacidad de las organizaciones para centrarse en soluciones innovadoras hacia resultados de gestión sostenibles.
Application of AI in the Energy Sector of Ukraine in the Conditions of War
(University of defence, 2024-09) Petko, Stanislav; Петько, Станіслав Михайлович
Introduction. In the 21st century, the global energy industry is undergoing a transformation – a transition from an outdated model of the energy sector dominated by large producers, fossil fuels, and inefficient management systems to a new model with a competitive environment and equalization of opportunities for development. Preference is given to increasing energy efficiency and using energy from renewable sources. In this context, the development of artificial intelligence (AI) is the most important trend of recent decades, which contributes to the automation of technological processes, and the development of smart networks and innovative digital business platforms based on AI will allow not only to effectively manage energy supply and consumption modes, but also significantly affect strategic priorities, since certain technologies lead to changes in the conditions and principles of functioning not only of certain energy systems, but also of socio-cultural aspects of energy consumption. On the other hand, the global practice of using AI technologies, which contribute to the decentralization of the energy supply system and increasing the flexibility of responding to consumer needs, significantly affects the functioning of existing centralized energy supply systems. For Ukrainian energy companies in the conditions of a full-scale war, this circumstance is a serious challenge and will require the adoption of strategic decisions regarding the priorities of the country’s energy development. The full-scale invasion of the Russian Federation against Ukraine destroyed the process of gradual modernization of Ukraine’s energy enterprises. However, overcoming the consequences of the armed invasion and radical changes in the energy sector of Ukraine can become a factor in the transformation of the entire energy sector of the country. Purpose and method of investigation. The purpose of the study is to determine the main directions of implementation of artificial intelligence technologies at energy enterprises of Ukraine based on the analysis of trends in the world energy sector and taking into account the attacks and destruction of energy infrastructure during a full-scale war. Achieving the goal involves solving the following research tasks: first, to characterize the potential and directions of application of AI in energy; secondly, to analyze the international and Ukrainian practice of implementing AI technologies in the activities of energy companies; thirdly, with the help of the SWOT analysis method, determine the areas of use of artificial intelligence technologies for Ukrainian energy enterprises. General and special methods of scientific knowledge were used during the research. Among the general methods of research, the methods of analysis and synthesis, generalization, induction and deduction, comparison were used to study the specifics of the introduction of artificial intelligence in energy. Among the special scientific methods of research, the SWOT analysis method was used, which made it possible to determine the areas of application of artificial intelligence and optimal strategies in the conditions of a full-scale invasion. Investigation Results. The potential and directions of application of artificial intelligence in the energy sector.
The Carpathian model of regional partnership
(Civic Library Europe, 2014) Petrashko, Liudmyla Petrivna
International regional partnerships are described in this paper as an efficient instrument of sustainable development. The Carpathian model is tailored sampling how to save the unique regional ecosystem.
Central Bank digital currencies
(Київський національний економічний університет імені Вадима Гетьмана, 2023-04-12) Примостка, Олена Олександрівна; Prymostka, Olena; Примостка, Елена Александровна; Prymostka, Аndrii; Примостка, Андрій Олександрович; Примостка, Андрей Александрович
Central Bank Digital Currencies: concept, implications, and policy considerations
(Київський національний економічний університет імені Вадима Гетьмана, 2025-11-25) Prymostka, Olena; Примостка, Олена Олександрівна
China-centric globalization
(ДВНЗ «Київський національний університет імені Вадима Гетьмана», 2015-09-22) Honcharova, Olha; Гончарова, Ольга Володимирівна; Гончарова, Ольга Владимировна
Globalization has always been controversial but China-centric globalization has made it even more so. Looking into the future, the current path of China-centric globalization poses a threat to both U.S. economic recovery and global growth and development. It has not only hindered American attempts to escape from the post-bubble recession that began in December 2007 but it has also threatened to block future attempts to recalibrate and improve the globalization process. China-centric globalization constitutes an evolution of corporate globalization, which itself evolved out of the post-World War II free trade era. Structural changes are further leveraged by China’s political system, which enables it to use state control over companies to leverage its commercial power. For instance, in dealings with developing countries, Chinese state-owned companies can pursue projects that are not bound by standard commercial constraints (e.g. profitability) or public disclosure requirements. In dealings with advanced countries, it can pressure companies to agree to “offsets” involving the transfer of technology and production. Power is intrinsically relative. Other things being equal, an increase in the strength of a rival diminishes one’s own power. That holds for military strength, and it also holds for economic strength in a world of geo-economic rivalry.
Comparative Evaluation of Corporate Social Responsibility Business-Practices: EU and Ukraine (2015–2016): the Research
(ДВНЗ «Київський національний університет імені Вадима Гетьмана», 2017) Petrashko, Liudmyla; Петрашко, Людмила Петрівна; Петрашко, Людмила Петровна; Petrashko, Petro; Петрашко, Петро Геннадійович; Петрашко, Пётр Геннадьевич; Мартинюк, Олена Віталіївна; Мартынюк, Елена Витальевна; Киян, Єгор Михайлович; Kyian, Yehor; Киян, Егор Михайлович
The research presents a comparative evaluation of modern CSR business-practices of the European and Ukrainian companies on the subject of their terminological identification and the level comparison of understanding the CSR and its practices, motivation, basic spheres of implementation, the companies` formalized CSR policy availability, list of forms and instruments for CSR practices, basic barriers, character and methods of companies` external cooperation, prospects and priorities of CSR practices development in the corporate sector of Ukrainian economy.
Consulting in artificial intelligence in education
(Київський національний економічний університет імені Вадима Гетьмана, 2024-04) Prymostkа, Оlenа; Примостка, Олена Олександрівна; Примостка, Елена Александровна
Economic efficiency and environmental benefits of the developmentof renewable energy sources
(Nova Science Publishers, Inc., 2024) Makedon, Viacheslav; Karpenko, Lidiia; Petko, Stanislav; Петько, Станіслав Михайлович; Bondarenko, Svitlana; Ryzhova, Viktoriia
The study aims to determine the economic and environmental advantages of renewable energy sources compared to conventional ones. The focus is on assessing the potential of renewable energy sources to reduce carbon emissions, promote sustainable development, and support economic progress. The impact of renewable energy sources on achieving energy independence, increasing energy efficiency, and reducing dependence on fossil fuels is assessed, and attention is paid to innovative technologies for converting solar, wind, water and biomass energy, ensuring environmentally friendly production. Key mechanisms of state support for the development of renewable energy sources are considered, including investment incentives, the introduction of “green” tariffs and ensuring regulatory framework. Study methodology. The analytical approach was applied based on data collection and analysis to assess the economic and environmental benefits of introducing renewable energy sources. The system approach made it possible to consider the development of renewable energy sources as an integrated system of interactions between the economy, ecology, society, and tech-nologies. The scientific novelty of the study is the comprehensive approach to analyzing the economic and environmental efficiency of renewable energy sources. There were determined the impact of renewable energy sources on the reduction of greenhouse gas emissions and their contribution to the fight against global warming, which allows for a quantitative assessment of environmental efficiency in the context of achieving the goals of the Paris Agreement and national strategies for reducing the carbon footprint. The authors suggested recommendations for improving state policy to support and develop renewable energy sources, including analysis of current mechanisms for stimulating the production and use of renewable energy. A comparative analysis of the cost of energy production from different sources, their impact on the ecosystem and return on investment is carried out. Particular attention is paid to studying the experience of advanced countries in the implementation of renewable energy sources and adapting these practices to the current needs of the world economy. Scientific novelty lies in identifying the factors contributing to the constant growth of the share of renewable energy sources in the global energy balance. The prospects for using waste-to-energy technologies are described, as well as their role in minimizing environmental risks is analyzed and the socio-economic effect of RES integration is determined, including the creation of new jobs, increasing the level of social responsibility of business and the development of a “green” economy. The results of the study are of practical importance for the formation of strategies for state regulation of the energy sector, stimulating innovation in the field of renewable energy sources, as well as developing recomm-endations for businesses on adaptation to new environmental standards. The study contributes to the deepening of the understanding of the complex impact of renewable energy sources on the economy, ecology, and society, as well as to the expansion of the scientific base for the development of effective strategies for increasing the share of RES in the energy balance of countries.
Entrepreneurship model of professional development of actuaries in Canada
(Allied Business Academy, 2019) Babii, Serhii; Bezkorovaina, Olha; Маtviienko, Olena; Petko, Stanislav; Петько, Станіслав Михайлович; Петько, Станислав Михайлович; Ternopilska, Valentyna; Soichuk, Ruslana; Stanislavchuk, Nataliia
The features of the professional activities of actuaries, in particular in Canada were determined; the basic models and directions of professional training in the actuarial profile were clarified; national and international standards governing the training of actuaries in Canada and the world were analyzed. The features of dual education within the framework of university training were characterized and the role of accredited HEIs in the system of professional training of these specialists were outlined. The specifics of the acquisition of full and associate membership in the CIA on the basis of the leading North American professional associations – Society of Actuaries (SOA) and Casualty Actuarial Society (CAS) were presented. The content and organizational and pedagogical aspects of the acquisition of the qualification of a certified actuary of entrepreneurial risks in Canada were characterized.
European business-practices of corporate social responsibility: саse study
(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2019) Petrashko, Liudmyla Petrivna; Петрашко, Людмила Петрівна; Martyniuk, Olena; Мартинюк, Олена Віталіївна
The publication is prepared for the 30th anniversary of Jean Monnet Foundation. The practicum book «European business-practices of corporate social responsibility: саse study» is a collection of cases, which was created by a group of authors participating in the Joint Project «European Business Practices of Corporate Social Responsibility» between Jean Monnet Foundation and the SHEI «Kyiv National Economic University named after Vadym Hetman» (№553110-EPP-1-2014-1-UAEPPJMO- MODULE, Academic coordinator – Doctor of Economics, Professor Liudmyla Petrashko, co-funded by the Erasmus+ Programme of the European Union «Lifelong Learning») The project was implemented with the participation of 45 authors, who represent 12 Ukrainian universities. The main aim is to provide a platform for dissemination of best practices of business practices of corporate social responsibility in the corporate sector of Ukraine. You will learn how companies can prosper and develop, simultaneously playing an important role in solving the global problems such as climate change, inequality of income and social injustice. The emphasis is made on the specific corporate solutions regarding advanced innovations in the technology sphere, liberal democratic values, including gender equality and human freedom, environmental responsibility and economic success at the global level. The collection of case studies is addressed to the students of economic specialties in the universities — to the future corporate elite, academic teachers and representatives of local self-governments, civil society and socially responsible business.
Evaluation of corporate social responsibility business-practices: EU and Ukraine
(Wydawnictwo Akademii Polonijnej w Czestochowie «Educator», 2018) Petrashko, Liudmyla; Петрашко, Людмила Петрівна; Петрашко, Людмила Петровна; Petrashko, Petro; Петрашко, Петро Геннадійович; Петрашко, Пётр Геннадьевич
The research presents a comparative evaluation of modern CSR business-practices of the European and Ukrainian companies. In this study we compare modern business practices of CSOs of European and Ukrainian companies for their terminological identification and levels of understanding. We also evaluate their motives, main areas of application, the existence of a formalized CSR policy, forms and tools of CSR practices, key barriers, methods of interaction between companies and their stakeholders, perspectives and priorities for the development of CSR practices in Ukraine.
Financial innovations in the smart city ecosystem
(Харківський навчально-науковий інститут ДВНЗ «Університет банківської справи», 2024) Kaleniuk, Iryna; Каленюк, Ірина Сергіївна; Каленюк, Ирина Сергеевна; Kuklin, Oleh; Куклін, Олег; Panchenko, Yevhen; Панченко, Євген Григорович; Панченко, Евгений Григорьевич; Diakon, Antonina; Дьякон, Антоніна; Дьякон, Антоніна; Bohun, Maksym; Богун, Максим Михайлович
The widespread adoption of digital technologies in finance has led to the development of new financial instruments. Digital technologies offer benefits such as faster transactions, increased consumer satisfaction, and greater competitiveness of financial institutions. The article examines the latest forms of Fintech and their distribution in smart cities, as well as the implementation of smart projects. It is important to note that any subjective evaluations have been excluded from this analysis. The article systematises the main directions and forms of application of modern financial technologies. These include payments, lending, investing, cryptocurrencies, blockchain, assessment, and analytics. Payment systems and applications that allow online payments, money transfers, and cashless transactions fall under the payments category. Crowdfunding, peer-to-peer lending, and microfinance are forms of lending. Investment robots and smart portfolios are automated platforms that fall under investing. Cryptocurrencies and blockchain are technologies that allow transactions with cryptocurrencies. Innovative methods of assessing the creditworthiness of clients and providing loans fall under the assessment and analytics category. Implementing projects in smart cities requires significant resources. To expand the financial capacity of local authorities, the following tools are used: public financing, partnerships with the private sector, crowdfunding, international programs and initiatives, investment funds, loans, and partnerships with academic and research institutions. Fintech has advantages, but it also poses threats and challenges such as cyber threats, personal data protection, risks of illegal operations, and psychological aspects. Appropriate actions are necessary to prevent and address these issues, and further research is needed. Масштабне поширення цифрових технологій у фінансах призвело до розвитку нових фінансових інструментів Fintech. Цифрові технології приносять потужні переваги, пов’язані з прискоренням усіх транзакцій, більшим задоволенням запитів споживачів, підвищенням конкурентоспроможності фінансових установ тощо. Метою дослідження є вичення новітніх форм фінтеху, особливостей їх поширення в розумних містах, під час реалізації розумних проєктів. У статті систематизовано основні напрями та форми застосування сучасних фінансових технологій: платежі (платіжні системи й додатки, що дозволяють онлайн-платежі, грошові перекази та безготівкові операції); кредитування (краудфандинг, однорангове кредитування, мікрофінансування); інвестування (інвестиційні роботи й розумні портфелі: автоматизовані платформи); криптовалюти та блокчейн (технології, що дозволяють здійснювати транзакції з криптовалютами); оцінка та аналітика (інноваційні методи оцінки кредитоспроможності клієнтів і надання кредитів). Реалізація різноманітних проєктів у смартмістах потребує значних ресурсів. З метою розширення фінансових можливостей місцевої влади застосовують такі інструменти: публічне фінансування; партнерство з приватним сектором; краудфандинг; міжнародні програми та ініціативи; інвестиційні фонди; кредити; партнерство з академічними та дослідницькими установами. Поряд із безсумнівними перевагами фінтеху існують також певні загрози та виклики: кіберзагрози, захист персональних даних, ризики незаконних операцій, психологічні аспекти тощо. Усі ці явища вимагають відповідних дій для запобігання та вирішення поточних і майбутніх викликів, а також подальшого наукового дослідження.
Higher education at the national innovation system: world experience and opportunities for Ukraine
(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2012-10-10) Martynyuk, О. V.; Мартинюк, Олена Віталіївна
The article defines the place of institutions of higher education in the innovation system of countries, analyzes the global experience of stimulating innovation and wider involvement of educational institutions in innovation activities.
Institutional, Financial and Economic Challenges and Prospects of Cooperation between Ukraine and MENA Region
(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2020) Ananiev, Mykola; Ананьєв, Микола Юрійович; Ананьев, Николай Юрьевич; Batorshyna, Adilia; Баторшина, Аділя Фатехівна; Баторшина, Адиля Фатеховна; Danylevych, Nataliia; Данилевич, Наталія Станіславівна; Данилевич, Наталия Станиславовна; Hordieieva, Tamara; Гордєєва, Тамара Федорівна; Гордеева, Тамара Фёдоровна; Kornieiev, Volodymyr; Kyian, Yehor; Киян, Єгор Михайлович; Киян, Егор Михайлович; Lavrinenko, Olena; Лавріненко, Олена Валеріївна; Лавриненко, Елена Валерьевна; Lukianenko, Dmytro; Лук’яненко, Дмитро Григорович; Лукьяненко, Дмитрий Григорьевич; Lutsyshyn, Zorіana; Lykholet, Serhii; Лихолет, Сергій Ілліч; Лихолет, Сергей Ильич; Mashtabei, Viktor; Mozghovyi, Oleh; Мозговий, Олег Миколайович; Мозговой, Олег Николаевич; Musiiets, Tetiana; Мусієць, Тетяна Вікторівна; Мусиец, Татьяна Викторовна; Smaliichuk, Hanna; Смалійчук, Ганна Володимирівна; Смалийчук, Анна Владимировна; Subochev, Oleksii; Субочев, Олексій Валерійович; Субочев, Алексей Валерьевич; Tsyhankova, Tetiana; Циганкова, Тетяна Михайлівна; Цыганкова, Татьяна Михайловна; Tokar, Volodymyr; Токар, Володимир Володимирович; Токарь, Владимир Владимирович; Voloboieva, Iryna; Волобоєва, Ірина Олександрівна; Волобоева, Ирина Александровна; Yurkevych, Oksana; Юркевич, Оксана Миколаївна; Юркевич, Оксана Николаевна; Zalizniuk, Viktoriia
Intellectual property as a tool to stimulate investment - consulting aspect
(Київський національний економічний університет імені Вадима Гетьмана, 2025-05-15) Prymostka, Olena; Примостка, Олена Олександрівна
Investment aspects of startup business development
(Berlitz Forlag, 2023-10) Halakhova, Tetiana; Галахова, Тетяна Олексіївна; Yevdochenko, Olena; Євдоченко, Олена Олександрівна
Main Challenges of Agriculture of Ukraine in Globalization
(ООО Научный издательский дом «Исследователь» – Academic Publishing House Researcher, 2014) Halperina, Liubov; Гальперіна, Любов Павлівна; Гальперина, Любовь Павловна
Based on the analysis of the problems of agriculture of Ukraine the author highlighted categories of problems of agriculture in Ukraine and with the help of the Thomas L. Saaty analytic hierarchy process and identified their rating. The next stage of the rating definitions and problems is the pairwise comparisons of each problem category. The first place in the category value is “economic”, the second –“infrastructure”, the third –“social”, and the fourth –“production”, in the last fifth place –“environmental” problems. According to the analysis in each category is provided a list of the main problems of agriculture in Ukraine: small-scale production, insufficient condition of fruit and vegetable warehouses, weakness of non-productive cooperatives, rising unemployment, opacity of land relations, inconsistency with international standards of quality and safety, low investment adaptation of Ukrainian legal acts to EU requirements, unsatisfactory condition of engineering and transport infrastructure of rural settlements, lack of technical support for producers of agricultural machinery and low-sales service, non-compliance with agricultural storage technologies, running state of social infrastructure and other.
Managers' business & Corporate education in the system of sustainable development of the organization
(IBIMA, 2020-11) Kilderov, Dmytro; Petko, Stanislav; Петько, Станіслав Михайлович; Петько, Станислав Михайлович; Malysh, Myroslava; Moskalov, Maksym; Kovalchuk, Olena
Due to the changes taking place in all spheres of public life, the emphasis in the issues of staff's education and advanced training and their professional development is transferred from the national to the institutional level. Accordingly, the issue of creating, on the one hand, an effective system of education and advanced training, and on the other - an in-house system of methodical work becomes important. The set of components of the system of scientific and methodological support of the managers' professional development has been separated. The criteria for the classification of the forms and methods of managers training were systematized and substantiated, in particular: activity of the adult student; number of participants; place of study, time and duration of the study. Forms and methods of diagnosing the needs of managers, forms and methods of training, forms and methods of evaluating learning outcomes were structured and analyzed in detail.

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